Digital Product Director

Fort Myers, FL
Full Time
Information Systems
Experienced
Digital Product Director

Fort Myers Broadcasting Co. is a local media company (WINK-TV) dedicated to delivering top-notch radio and TV news content through innovative digital platforms. We pride ourselves on our commitment to excellence and our forward-thinking approach to media. We are looking for a dynamic and experienced Digital Product Director to join our team and help us continue to innovate and grow.

Position Overview:

The Digital Product Director will be responsible for overseeing the development, management, and enhancement of our radio and TV station apps, audio streams, video streams, and websites. This role requires a deep understanding of streaming platforms, ad revenue systems, and the digital media landscape. The ideal candidate will be a strategic thinker with a strong background in digital product management and a passion for media.

Key Responsibilities:

- Lead the development and execution of digital product strategies for radio and TV station apps, audio streams, and video streams and websites.
- Oversee digital products' design, development, and maintenance, ensuring they meet high-quality standards and user expectations.
- Collaborate with cross-functional teams including engineering, marketing, sales, and content teams to deliver seamless digital experiences.
- Understand and implement streaming platforms, ensuring optimal performance and user engagement.
- Manage ad revenue systems and develop strategies to maximize monetization opportunities across digital platforms.
- Analyze user data and feedback to inform product improvements and drive user engagement.
- Stay up-to-date with industry trends and emerging technologies to keep our digital products at the forefront of innovation.
- Develop and maintain relationships with key stakeholders, including third-party vendors and partners.

Qualifications:

- A degree in Business, Marketing, Computer Science, or a related field.
- Minimum of 5 years of experience in digital product management, preferably in the media industry.
- Strong understanding of streaming platforms and ad revenue systems.
- Proven track record of managing and launching successful digital products.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong leadership and team management abilities.
- Excellent communication and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic environment.

Benefits:

Full-time new hires: Eligible to participate in all Company benefit plans, including:
  • Health, Dental, Vision Insurance, and HSA 
    • 1st of the month after 30 days employment
    • Subject to plan terms
  • Eligibility for company-paid benefits such as life insurance & EAP and employee-paid benefits such as short-term disability
  • PTO – Earned on Accrual Basis
  • Company-Paid Holidays
  • 401(k)




 

Southwest Florida is often praised as being one of the healthiest and happiest places in the world with miles of white-sand beaches and a dynamic community. Broadcast Center is an Equal Opportunity Employer and we are a drug-free and smoke-free environment.

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